The corporate blog or your new weapon to attract and retain customers

You want to build customer loyalty and achieve even more, that's why you've come this far (why fool us?) Are you already aware of the full potential of a corporate blog in achieving this goal? If not, keep reading! If you know that a blog can open new and interesting doors for your clients, keep reading! Today we show you how to take all the fun out of your blog and turn it into one more potential marketing strategy. Ready? Go for it! If you've already been lucky enough to have your customers try your products at least once, chances are most of them have already been won over, although it doesn't always have to be that way. So how do you win the trust of all your customers? Easy! With a blog! And don't interpret this blog as a place where you write your daily anecdotes. No.

We're talking about something bigger: a corporate blog. And this blog will become part of the image you give of your company and its appearance and contents will become your own appearance, so your customers should enjoy the interesting and free contents you provide them in your blog and should enjoy to the point of being aware of all your updates, even following you in social networks with the only purpose of knowing a little more of all the tricks, tips and news you offer them in your blog. You, the professional who knows so much about the sector, who provides them with the information they are so interested in on a non-profit basis. How can they not trust you if you give them everything without expecting anything in return? This blog will be part of your commercial strategy and you will take advantage of it to include links and information about your offers and discounts without it being noticed that you are trying to boost sales, of course.

But remember that it is very important that everything related to your business always appears as "by chance", because your altruistic image is the most attractive for them. This should not break with the aesthetics of your website, but be a part of the web, offering the same image as the rest of the sections. Want examples? There are millions of websites with blogs on the Internet that you can take as a reference when designing your strategic plan for the blog. So, for example, in the field of comparators you have Presupuestosairecondicionado.com, in the industrial one you have Mongrat.com and in the one of low cost decoration, under the slogan "decorate it yourself", you have Esdecor.com.

They have already dared. Now it's your turn!.